Sammie McPhail Digital Marketing Spellbound Marketing

Unleash the Magic of Strategic Digital Marketing

You’re not here to blend in. I build custom strategies for business witches, goth girls, and creative disruptors who want to be visible on their own terms.

Explore services Work with me

Amazing clients I’ve worked with

  • How I became a Unify Podcast white text on transparent background.
  • Black background with a stylised white ampersand. The letters "U" and "M" are placed inside the loops of the ampersand, creating a modern symbol for digital marketing.
  • Logo with stylised text "Truffle Shuffle" on a black tilted block with a yellow heart. Below, smaller text reads "You Love It, We Get It." Background is teal. Perfect for your digital marketing needs.
  • Ruffle logo in yellow text with a brown shadow effect, perfect for enhancing any digital marketing campaign.
  • Streamlabs logo features a stylised speech bubble with a play button icon on the left and the word "streamlabs" in lowercase black letters on the right, perfectly encapsulating its role in the digital marketing sphere.
  • Text reads "Moral of the Story" in a pixelated, glitchy style font with scattered, uneven sections, reminiscent of digital marketing visuals.
  • White text on a black background reads "In partnership with Call of Duty, showcasing the power of digital marketing.
  • HairLoving Logo in gold
  • Logo for the Museum of Youth Culture. The text is in uppercase yellow letters on a black background, with "Museum of Youth Culture" aligned to the bottom right, seamlessly incorporating elements reminiscent of digital marketing aesthetics.
  • A blank white square with no text or images, reminiscent of a minimalist canvas awaiting its purpose in the realm of digital marketing.
  • Logo of "TARGET Therapies" with an abstract design of a curved line of dots below the text, ideal for digital marketing campaigns.
  • Bull & Swan logo
  • SourceCode logo
  • The AUDHAD Virtual Assistant logo
  • Sally Social Digital Agency logo
  • TreeDuckLogo yoast
  • be leadership logo white
  • get ahead logo
    • 5

    Services

    Where strategic digital marketing meets a touch of magic.

    Launch Strategy & Funnels

    • Funnel Planning & Optimisation
    • Pre-Launch & Sales Campaigns
    • Ethical Conversion Copy
    • Custom Strategy Support
    View all

    SEO & SEM

    • Keyword Strategy
    • SEO Audits
    • Google Ads Campaigns
    • Visibility Strategy
    View all

    Email Marketing & Newsletters

    • Email Strategy & Automation
    • Newsletter Copy & Planning
    • Launch Sequences & Nurture Flows
    • Platform Support
    View all

    Website Copywriting

    • Homepage, Services, About Copy
    • SEO Blog Content
    • Tone of Voice Alignment
    • Messaging Audits
    View all
    Illustration of a crystal ball with an eye in the center, surrounded by stars and rays of light, symbolizing the foresight needed in digital marketing.

    Social Media Strategy

    • Audits & Account Reviews
    • Strategic Content Calendars
    • Creation & Repurposing
    • Ongoing Support & Management
    View all

    Your marketing, but make it witchy, wise, and wildly effective

    Sammie McPhail Spellbound Marketing

    At Spellbound Marketing, I blend strategic insight with a touch of magic to create marketing that feels aligned and performs. Whether you’re short on time, energy, or clarity, I’m here to help you craft captivating, ROI-driven content without the burnout.

    Forget one-size-fits-all plans. I work with creative brands who are done trying to “do it all” and just want a marketing strategy that’s clear, effective, and deeply aligned. Let’s make your message impossible to ignore.

    View services

    Empower your brand

    I help you read between the lines of your audience’s needs, and turn that into a strategy they can’t ignore.

    Explore now
    8

    Happy clients

    • “Sammie is an absolute DREAM to work with. So efficient and organised, I know that if she left me, she has created a hole that I’m not sure I could ever fill!”
      Alice S.
    • “I appreciate the results-driven strategies Sammie implemented for my business.”
      John D.
    • “You offer the best support and when running my own business can feel so overwhelming, you offer such a consistent calm and reassurance.”
      Emily W.
    • “As a volunteer-run open source project, we really value Sammie’s work in helping us understand that marketing is a positive. She has helped us to understand SEO and Social Media and how we can utilise it to get more eyes on our project.”
      Ruffle Team.
    • “I can’t speak highly enough of Sammie as a marketer. The depth and breadth of her knowledge is incredible, but she also knows how to present that information in a way that a layperson can understand what’s going on.”
      Hannah S.
    • “Sammie was amazing. You came up with a strategy we could never have put into action ourselves. It was worth every penny.”
      Sophia L.
    • “We love working with Sammie – she is conscientious, loyal and super skilled. Sammie’s ability to get the job done and build rapport with our clients is perfect – she is a special member of our Get Ahead family.”
      Get Ahead VA.